- Collaboration at government level crucial for tourism recovery said former UNWTO secretari general
- Exhibitors from 62 countries and travel professionals from over 100 countries represented at ATM
- The highly anticipated virtual element of hybrid ATM takes place next week, from May 24 – 26
“Governments must come together. They must work together. There is no sense in any country working on its own anymore,” said Taleb Rifai, Chairman, Conferència Internacional de Turisme i Inversions (ITIC) and former Secretary General UNWTO.
The summit, which will also take place virtually on 27 May, was held under the theme ‘Invest-Rebuild-Restart the tourism industry in the Middle East’ and attended by high-level decision makers, professionals and investors who discussed the challenges, issues, opportunities, but more importantly the way forward for the tourism industry in the aftermath of the COVID-19 pandemic. The summit also focused on green sustainable investment, underscoring a new vision for responsible tourism recovery.