According to research undertaken by W Hospitality Group, sub-Saharan Africa, particularly West Africa and East Africa, is chronically undersupplied in terms of branded hotel bedrooms, as the following table shows:
The annual Chain Hotel Pipeline study by W Hospitality Group provides an in-depth insight into the hotel development market across the continent, with the majority of upcoming new supply this year being in sub-Saharan Africa (59% of rooms in the development pipeline). North Africa is the largest single region (41%), followed by West Africa (33%) and East Africa (11%).
Hotel Chain Development Pipelines in Africa – Regional Summary
