Durant la cerimònia de lliurament dels premis PATA Gold 2022 celebrada virtualment el 7 d'octubre de 2022, la Pacific Asia Travel Association (PATA) va anunciar els guanyadors dels premis PATA Gold 2022.

Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 27 years, this year’s awards recognize the achievements of 25 organizations and individuals. An in-person Gold Awards presentation ceremony will be held during the upcoming PATA Annual Summit to occur in Ras Al Khaimah, UAE (located 45 minutes from Dubai) on October 26-27. Additional event information can be found here https://www.pata.org/pata-annual-summit-2022.

PATA presented 23 Gold Awards to such organisations as the The Ascott Limited, Singapore; Cinnamon Hotels & Resorts; Designated Areas for Sustainable Tourism Administration (DASTA); Faithworks Studios; Forte Hotel Group; Gangwon Tourism Organization; Jetwing Hotels; John Borthwick; Keelung City Government; Kerala Tourism; Korea Tourism Organization; Macao Government Tourism Office; Macao Institute for Tourism Studies; Marianas Visitors Authority; Nepal Tourism Board; Sands China; Sarawak Tourism Board; SriLankan Airlines; Tourism Authority of Thailand; Tourism Fiji; Tourism Malaysia; TTG Asia Media, and Quantcast.

Sota la guia de la seu de PATA, 12 jutges independents d'arreu del món van seleccionar els guanyadors dels 23 premis d'or i dos guanyadors del gran títol.

Maria Helena de Senna Fernandes, Director of MGTO, said, “This year’s PATA Gold Awards winners reveal once again the power of creativity and responsibility of Asia-Pacific region tourism stakeholders to enable our industry not only to survive but to thrive. Macao is glad to join hands with PATA to bring to centre stage these positive initiatives as we look forward for the normalization of safe travel.”

PATA CEO Liz Ortiguera added, “On behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year’s participants. The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.”

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.

El Taula de Turisme de Hong Kong (HKTB) va rebre el Gran títol de màrqueting del premi PATA Gold 2022 for its “Hong Kong Neighbourhoods – West Kowloon campaign. Although West Kowloon Cultural District housed Hong Kong’s newest art museums, cultural attractions, and creative spaces, it lacked a local community to give local personality and authenticity. To tell a more interesting story, the Hong Kong Tourism Board ran a Neighbourhoods campaign that expanded the district into the surrounding older districts, creating a contrast of new and old cultural traditions. They called this the West Kowloon Neighbourhoods – Creating Modern Traditions. They aimed to put people first and highlight the stories of people behind living traditions. This campaign marks HKTB’s first step in pioneering a more sustainable mode of tourism. Learnings from this campaign will serve as guardrails for future campaign design, ensuring that they start with engaging the local community, going beyond preserving traditions to creating new ones, and driving long-term socio-economic benefit back to the local community itself.

El Grand Title in Sustainability and Social Responsibility es va presentar a Wynn Macau, Limited, for its “Wynn Sustainability Initiatives”. As a member of the tourism and hospitality sector, Wynn understands the importance of waste reduction at source and is always looking for innovative solutions to reduce institutional, food and energy consumption. In recent years, Wynn has adopted a number of new environmental technologies, including becoming the first integrated resort in Macau to jointly develop an automated filtered water bottling system with Nordaq, significantly reducing plastic waste and carbon footprint. To help tackle the global food loss and waste issue, they adopted a life cycle approach (Sustainable Food Life Cycle Journey), a series of programs and strategies that include responsible food sourcing, menu design, building green culture and applying world-class innovative technology. Wynn is also the first integrated resort in Macau to introduce the Winnow Vision that provides data-driven insights through AI-machine learning technology. This data enables the creation of Food Donations and Upcycling Program with local social enterprises which is the first of its kind in Macau.

Open to both PATA and non-PATA members, this year’s Awards attracted a total of 136 entries from 56 travel and tourism organisations and individuals.

PATA Grand Title Winners 2022

PATA Grand Title Winner 2022
Marketing
Hong Kong Neighbourhoods – West Kowloon
Taula de Turisme de Hong Kong, SAR de Hong Kong
PATA Grand Title Winner 2022
Sostenibilitat i Responsabilitat Social
Wynn Sustainability Initiatives
Wynn Macau, Limited, Macao, China

PATA Gold Award Winners 2022

Premi d'Or PATA 2022
Campanya de màrqueting (nacional - Àsia)
Macao Week in China 2021
Oficina de Turisme del Govern de Macau, Macau, Xina
Premi d'Or PATA 2022
Campanya de màrqueting (nacional - Pacífic)
Open for Happiness Campaign
Turisme Fiji, Fiji
Premi d'Or PATA 2022
Marketing Campaign (State and City – Global)
Gangwon Worcation Project
Gangwon Tourism Organization, Korea (ROK)
Premi d'Or PATA 2022
Màrqueting - Operador
Say Bonjour To Paris
SriLankan Airlines, Sri Lanka
Premi d'Or PATA 2022
Màrqueting - Hospitalitat
Yamagata Kaku’s Yamagata Matsuri
Forte Hotel Group, Chinese Taipei
Premi d'Or PATA 2022
Màrqueting - Indústria
Accor Hotels The Perfect Escape
Quantcast, Asia
Premi d'Or PATA 2022
Campanya de màrqueting digital
Khao Thai
Autoritat turística de Tailàndia, Tailàndia
Premi d'Or PATA 2022
Campanya de màrqueting impresa
A Change of Air
Turisme de Kerala, Índia
Premi d'Or PATA 2022
Vídeo de viatge
A Journey Awaits – See You In Sarawak 2022!
Faithworks Studios, Malaysia
Premi d'Or PATA 2022
Fotografia de viatge
WAU
Tourism Malaysia, Malaysia
Premi d'Or PATA 2022
Article de destinació
Captivated by Cocos
John Borthwick, Australia
Premi d'Or PATA 2022
Article comercial
Reconstruint millor
TTG Asia Media, Singapore
Premi d'Or PATA 2022
Iniciativa contra el canvi climàtic
lyf one-north Singapore
The Ascott Limited, Singapore
Premi d'Or PATA 2022
Responsabilitat Social Empresarial
Meals that Heal
Cinnamon Hotels & Resorts, Sri Lanka
Premi d'Or PATA 2022
Turisme basat en la comunitat
Building Sustainable Keelung, Constructing Strategic Plan for Conversation Capital of Urban Tourism
Keelung City Government, Chinese Taipei
Premi d'Or PATA 2022
cultura
Virtual experience of the 2021 Rainforest World Music Festival
Sarawak Tourism Board, Malaysia
Premi d'Or PATA 2022
Patrimoni
Rejuvenating Ban Khok Mueang’s Heritage through a Sustainable Practice of Community-based Tourism
Àrees designades per a l'administració de turisme sostenible - DASTA, Tailàndia
Premi d'Or PATA 2022
Iniciativa de Desenvolupament del Capital Humà
A decade of effort in nurturing entrepreneurs a case of IFTM in Macao SAR
Macao Institute for Tourism Studies, Macau, Xina
Premi d'Or PATA 2022
Resiliència de destinació turística (Àsia Pacífic)
Sustainable Tourism Livelihood Recovery Program
Patronat de Turisme del Nepal, Nepal
Premi d'Or PATA 2022
Tourism Destination Resilience (Global)
Marianas Tourism Resumption Investment Plan
Marianas Visitors Authority, Northern Mariana Islands
Premi d'Or PATA 2022
Turisme per a tothom
Accessible Tourism Attraction Development Project
Organització de Turisme de Corea, Corea (ROK)
Premi d'Or PATA 2022
Iniciativa Empoderament de Dones
Second Careers
Jetwing Hotels, Sri Lanka