All is set for the 50th Kenya Open Golf Championship at Muthaiga Golf Club from 22-25th March. The event marks the start of the European Challenge Tour said Minister Balala before quoting Bob Hope the American humorist who once said: “If you watch a game, it’s fun. If you play it, it’s recreation. If you work at it, it’s golf,”

Minister Najib Balala is putting a lot of effort behind events to ensure Kenya remains visible in the World of Tourism. “We commit to continue supporting sports events, such as the Kenya Open Golf Championship, that provide an international audience that can be used to market Kenya as a sports tourism destination”.

Sport events as is the case for cultural events is being used more and more to help increase visibility of tourism destinations. These events entice press from key tourism source markets to travel to the destination because they have something different to write about.